It is not a secret that I love TV. As I watch my favorites TV shows - from documentaries to Real Housewives -, I am forced to watch the commercials as well. I love American television, but the commercial campaigns are just too stupid.
Every time I watch a Wendy's commercial, for instance, I keep wondering why the advertisement girl is so thin. Come on, it's a fast food commercial! Don't underestimate my intelligence and don't give me false hopes. The same with Carl's Jr's: Heidi freakin' Klum is their ad girl! I mean, really guys?
But enough with fast food ads, otherwise I'll keep writing about them for the whole night.
A commercial that specially get on my nerves it's a Febreeze one. In case you don't know, Febreeze is the name of a brand that sells air fresheners and "odor eliminator". I don't like air fresheners for two reasons: first, because the smell is just too strong. It doesn't smell nice, it smells like harsh chemicals (I don't judge who like it though). Second, because it irritates my eyes and nose, and I soon begin to sneeze (and this comes from a person who does not have asthma or allergies). But people in America seem to like it a lot. No wonder that in the U.S., one in three people suffer from allergies, asthma, sinusitis or bronchitis. Treatment for these conditions includes reducing synthetic chemicals in the home environment.
Now that I've explained why I don't like these kinds of products, I'll say why this Febreeze commercial bothers me. It focuses on their new product, Febreeze Stick & Refresh. They stick the air freshener on the lid of a piled up garbage can, blindfold a family and take them to smell the garbage. Sounds silly and is silly indeed. Now they ask these poor people what they smell. "Beach house", "some place like Hawaii" and "flower fields" are some of the answers. Then, the producers ask the family to take the blindfolds off. What a surprise, it's a trash can! It keeps getting better when the man says that he wants to put this miraculous product not just on the lid of the trash can, but everywhere on his house. The little girl's reaction - "that smells good!" - is also priceless.
Seriously, Procter & Gamble? Are you saying that I should buy an air freshener to put on my trash can lid? Maybe it's easier to just empty my piled up garbage can, put on new bags on it and close the lid afterwards.
Their slogan is "Breath Happy". I will surely breath happy if I put little devices on my house that'll fill the air with bad chemicals. Thank you, but no thank you.
Besides, I know an air freshener that is really efficient, for free and 100% natural. It is called Opening the Windows.